Small Business Holiday Promotion Ideas

22 Dec, 2017 / Comments: Comments Off on Small Business Holiday Promotion Ideas / By

The holiday season is upon us and shoppers are out in full force trying to find the best gifts for their loved ones. These shoppers spend hundreds of billions of dollars during this time of year, making up a rather large chunk of many stores’ annual revenue. Retailers everywhere are looking to get in on the action. Large businesses are going full force with constant sales. As a small business owner, it can be difficult to stand out in a sea of other retailers but it’s not impossible though. Here are 8 small business holiday promotion ideas to help you boost your sales.


12 Days of Christmas Giveaway

Who doesn’t love a freebie, especially during a time when just about everyone is spending a significant amount of money on gifts? Take a little inspiration from the famous “12 Days of Christmas” song and have a 12 Days of Giveaways. If your business offers services, consider offering 12 days free. If you sell products, there are a few different things you can do. One option is to give away 12 different products, one each day. Have your customers participate in a trivia game on social media or choose a random winner from those who comment on the giveaway post. If your giveaway is in the store, you may choose to give the prize to the 12th customer (or whatever number you choose) that day. Make sure that you advertise your giveaways through social media, emails, and on your website. Post pictures of that day’s giveaway and make sure your customers know how they can win.


Reward Social Media Followers

For many small businesses, your biggest (and best) customers are those that follow you on social media. Thank your social media followers with a special promotion just for them. Offer a digital coupon or a coupon code for online use. If you have an actual store, you can also provide in-store rewards, such as printable coupons or having your customers mention the promotion to the cashier.


Donation Promotions

The holidays are not just about giving gifts to your loved ones, but giving back and helping those less fortunate. Now is a great time to get involved with a charity. Pick a charity that resonates with you and your business. This could be something like Toys for Tots or a smaller, local charity (such as an animal rescue). There are also donation promotions such as a “buy one give one,” where you make a donation to a local charity for every purchase made by your customers. Make sure that your customers know about the donation, whether through emails or through a prominent in-store display.


Deck Your Store and Your Website

Get your customers in the holiday spirit by creating a holiday atmosphere. You don’t have to go crazy with the décor, but a few small holiday touches in the store can make a world of difference. Add some garland around your checkout counter. Display holiday themed items on the counters. Don’t forget about your website. Add a holiday spin on your website’s logo or add a few touches around the pages.


Get Customers Involved with Design

You can even go one step further and have your customers help with the holiday decorations. Host a contest and have your customers redesign your website’s logo with a holiday theme. Along with using the winner’s design for your website during the holiday season, you can even add a little extra incentive by offering a prize such as a gift card.


Create Holiday Videos

Now is your chance to have some fun and create holiday-themed videos for your customers. These videos can provide you with a unique opportunity to reach out to your customer base and show them how personable your business is, without being too promotional. You could create a video on how to wrap certain items in your inventory, particularly ones that may not be that easy to wrap. Or, you could show how to assemble certain products. These videos will not only help your customers, but will also get your products into the spotlight.


Provide Some Inspiration

How many times have you heard people say how difficult certain people are to shop for? Now is your opportunity to help. Create lists of gifts that are perfect for the people in your customers’ lives. For example, provide the “Top 10 Gifts for Mom (Dad, Sibling, Significant Other)” or the “Top 10 Stocking Stuffers Under $5.” This can be done in email form, in a blog, or even in a video. No matter how you present your inspirations, make sure that you provide links to the products so that your customers can easily find the ones that they like.

With the holidays quickly approaching, now is the time to take action and start your holiday promotions. Be creative, be genuine and have fun. Let your customers know you care. Shoppers are constantly bombarded with impersonal marketing campaigns. With a more personal promotion, the more likely you are to stand out and draw customers in.


William Mahnic
William Mahnic is a Finance Professor at Case Western University and has spent more than 20 years in the finance industry before becoming a professor. Mahnic has appeared as a commentator on both TV and radio talk shows including NPR, Crain's Cleveland Business, WKYC 3 and The Washington Post. He has been interviewed in BusinessWeek, Wall Street Journal and The Los Angeles Times.

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